Project: WALTER KNOLL exhibition stand @ Milan Design Week 2024
Architect: Ippolito Fleitz Group
Photo: Philip Kottlorz
Round focus thanks to the DUETTO ring luminaire
Duettos round off the Walter Knoll exhibition stand, creating a ‘room within a room’ and setting the scene for the furniture.
"The Power of Imagination" is the theme of designer furniture manufacturer Walter Knoll’s trade fair stand at Milan Design Week 2024. Walter Knoll is showing three new products in Milan 2024, one of which is presented and staged in two versions at the trade fair stand designed by the Ippolito Fleitz Group.
The ring lights of the DUETTO product family with a diameter of 5522 mm and 3516 mm direct and indirect lighting round off the arrangement of the light wooden chair, which itself is ‘minimal, beautiful and yet so complex’ in design and appearance, and thus create a separate area on the versatile trade fair stand especially for this furniture group.
Osuu Chair. Design: Foster + Partners.
The trade fair stand concept
„The Power of Imagination“
"The power of the imagination: It’s what helps us conjure up ideas, uncover creative solutions and transcend the boundaries of reality. When we immerse ourselves in the world of the imagination, we reveal a place of gentle poetry and unlimited possibilities.
This is the kind of inspiring place we have created for Herrenberg-based Walter Knoll as an opposition of organic, natural stagings and algorithmic landscapes. For the occasion of Milan Design Week 2024, we created a brand experience in the Brera Design District that emphasises the haptic qualities of the furniture collections on show, while simultaneously dissolving their innate materiality.
With an ephemeral touch, we wish to stimulate visitors’ imagination, while demonstrating how poetic visions can become innovative reality…"
Ippolito Fleitz at the Walter Knoll trade fair stand: Milan Design Week 2024
Applied Products
DUETTO
DIRECT / INDIRECT
3516
DUETTO
DIRECT / INDIRECT
5522
Author: Lydia Lange
